As a beauty and lifestyle consultant with more than 10 years of experience, I know from personal experience how powerful social media can be for connecting with potential customers and driving sales.
In this article, I’ll discuss several strategies and ideas for using social media for marketing successfully (social selling), including how to use artificial intelligence (AI) to enhance your efforts.
What is Social Selling?
Social selling is the process of using social media networks to connect with potential customers, build relationships, and ultimately make sales. With social media becoming more and more popular, social selling has become an important part of any modern sales plan.
How to Sell on Social Media
First, it’s essential to know who your target audience is and have a strong social media presence.
This means that you need to post interesting content on a regular basis, talk to your followers, and answer their comments and messages.
You also need to set up a presence. Relationships with your audience are important, so make sure to share useful and relevant content, ask for their opinions, and provide helpful resources.
If you want to be successful at social selling, you need to be present on social media in a way that people want to talk to you. This means that you need to post content on a regular basis, talk to your followers, and answer their comments and messages.
Social selling is all about getting to know potential customers and building relationships with them. Spend time getting to know your followers and talking to them in a personal way. Share content that is useful and relevant, ask for their opinions, and provide helpful resources.
Know Your Market
For social selling, it can be very helpful to know who uses the most popular social media sites. If you know the age, race, gender, and political views of a platform’s users, you can tailor your messages and content to reach your target audience more effectively.
For example, if you are selling a product that is mostly aimed at young women, it may be more effective to use Instagram and TikTok, which have a lot of young users, than LinkedIn, which has a lot of older users.
Also, if you’re selling a politically charged or controversial product, you might want to think about the political leanings of a platform’s users before advertising your product there.
Knowing what kind of people use each social media platform can help you decide where to put your efforts and how to connect with your audience in the best way.
Here is a quick table of the top 5 social media platform’s by largest age demographic:
|Platform||Top Age Demographic|
Don’t Just Sell, Listen
And don’t forget to use social listening tools to keep track of when your brand is mentioned and to quickly answer any questions or concerns your followers may have. Social listening is the practice of watching social media platforms for mentions of your brand, your competitors, and keywords related to your industry. By using social listening tools, you can keep track of what people are saying about your brand and quickly answer any questions or concerns they may have.
Putting your content in front of more people through social media advertising can also increase your chances of making a sale. Your organic reach on social media can be limited, but paid advertising lets you reach people with specific interests and demographics. By advertising on social media, you can show your content and messages to more people and increase your chances of making a sale.
Leveraging AI in Social Selling
But let’s look at how tools like AI can help you sell more on social media…
By tailoring your messages and content to the interests and needs of your audience, you can create a more targeted and effective way to reach your followers.
For example, let’s say you sell Mary Kay beauty and skin care products, and a lot of women in their 20s and 30s like your products.
Using AI to look at data about your followers and what they like, you can make messages and content that are specific to this audience.
This could mean putting more emphasis on the anti-aging properties of your products for women in their 30s, or on the natural ingredients in your products for individuals who want to use clean beauty products.
AI can also be used to help find possible leads and make suggestions for how to follow up on them.
For example, let’s say you host a live Q&A on Instagram where you show off your beauty products and answer questions from your followers.
Using AI to look at data about users who interact with your content and ask questions about your products can help you figure out who is most likely to buy.
You can then use this information to send them personalized suggestions or discounts to get them to buy.
AI can also be used for more than just personalization and getting leads. It can also be used to improve customer service on social media.
By using chatbots and other AI tools, you can respond quickly and effectively to customer questions and complaints, making them happier and more likely to stick with you.
For example, say a customer sends you a direct message (DM) on Instagram asking about the various sizing details of a specific product.
The AI chatbot can quickly show the customer the various size details available and suggest other sizes based on prior order frequency if you use a chatbot.
This not only saves you time, but it also makes the customer’s experience better and makes it more likely that you’ll make a sale.
Below are a sample of some AI-powered tools that can help improve your ability to market on social media:
|Facebook & Instagram Insights|
|Instagram (and Facebook/TickTok/Twitter) Live Spaces|
|Use Social Listening|
|Utilize social media advertising|
|Facebook & Instagram Ads Manager|
Social selling is an important part of the strategy of any modern beauty and lifestyle influencer, and AI can help you improve your efforts and make more sales.
Don’t be afraid to try different things to see what works best for you and your audience.